Normcore No More
With Fashion Month wrapping up, we had a lot of surprises thrown our way. Calvin Klein fantasized American stereotypes, Gucci’s resurrection continued under Alessandro Michele, and confusion ensued as we tried to figure out where in hell Dior is going. But, without denial, maximalism found a way into all of the collections. Who could have imagined any of this when "lack of trend" was a trend in itself just two years ago?
The origin of normcore came from a young trend forecasting group but it quickly spread. The group described it as people finding their individuality by becoming blank. Rather than be influenced by a culture they were born into, people would wear nondescript neutrals and basics in order to find a place to fit in based on themselves alone. With the creation of niche communities through global communication and realization, this made sense. It became easier to branch out.
Now that the dust of hashtags and many versions of “Stories” has settled (somewhat), people now need to find ways to stand out. The communities once thriving in a chat room now have followings and sponsored blog posts. Having everything, showing it all off at once, and feeding into the new hype of the month is becoming necessary in establishing a presence.
Brands who have embraced this philosophy are making money by creating this eclectic aesthetic while grabbing exposure for the basics. Gucci clothes look amazing with over a hundred looks in some of the recent shows, but it's the loafers, sneakers, and stripes that have sold. Basics are so accessible now that they need to be elevated. Neons were in almost every piece in Tom Ford’s show, menswear saturated the women's collections, and wide leg pants are billowing in the wind. Ruffles and bright gingham were all over Zara and H&M. People now want to grab eyes and take up space.
The great thing about maximalism is that it can be interpreted and evolved in so many ways. While redoing a white shirt every season can become tired, sequins are eternal. Even now, red is everywhere but everyone is doing it differently. It's about telling people to stop and look left, right, and left again. So many features of an outfit can cause that reaction with a primary color. Gucci may have their own version, but soon so many brands will be doing so many different looks that individual expression will intersect with embracing the tacky. Now is the time to get a bright, oversized puffer jacket and not care in the slightest.
Photo credits: Vogue