This month we kick off the first of Launch a SCHEME with a young graphic designer and model with a penchant for a pop of color and the aesthetic pleasure of primary colors. Meet Shoyokoko.
Sarah Ng, Shoyokoko, has a young, but extensive resume in modeling, graphic design, and short film making. Her digital work is simplistic but an eye-catching and exciting dose of color and distortion. She aims to be provocative and succeeds with simple pieces that can mean both everything and nothing to its viewers
Shoyokoko's film-making style fully embodies her keen eye for color. Her peices like, "today is beautiful", deliver a contemporary art-form and virtual aesthetic porn for IG lovers and MOMa fans all the same. She branches into directing and art direction with mind-bending artistry to enhance the dance beats they fall behind. Her creations boost the peices and create artful worlds in which we wish we lived.
AN interview with SHoyokoko
Where are you from and what school do you attend?
I attended the Savannah College of Art and Design (SCAD) from 2015 until June 2018, so I’m a recent graduate. I originally am from North Carolina, however.
How long have you been doing graphic design, and is it your main job?
I started doing graphic design about four years ago, but it was always something I did on the side to simply try and get my creative juices flowing. My main “job,” or what I focused my studies in at college was Film and Television with a concentration in music video/branded production and post-production.
Who are your inspirations?
I’m endlessly inspired by David Foster Wallace. He’s an author who is constantly connecting me closer to my own psyche. II’m also inspired a lot visually by the band OK Go, who really got me interested in colors.
Tips for other designers?
Don’t compromise. Your biggest advantage is your originality.
Define your design, meaning what would you say your style is?
It’s definitely colorful. And imperfect. I’d like to say it’s provocative, but that’s not necessarily up to me. I’ve noticed that I physically and psychologically react positively to vibrant and loud visuals, so I like to try and make stuff that I think will do the same for others.